Strategic pricing. Sharp marketing. A trusted agent who keeps you informed every step of the way.
Based on recent comparable sales. No obligation.
Pricing strategy, premium marketing, and skilled negotiation — done well, every time.
The first 14 days on market matter most. We price to attract attention, not to test the market — backed by recent comps and current demand.
Professional photography, video, floor plans, and a 3D tour. Distributed across MLS, Instagram, Facebook, email, and targeted ads.
I represent your interests at the offer table — reading buyer agents, managing competing bids, and protecting your bottom line.
From valuation to closing day — a clear plan with no surprises.
I’ll visit your home, review recent comparable sales, and give you a realistic price range plus a strategy to maximize it.
Recommendations on minor repairs, decluttering, and staging. I’ll connect you with trusted vendors — paid only when your home sells.
Photography, video, MLS listing, and a multi-channel marketing push the moment we go live. Most attention happens in the first 7 days.
Coordinated showings, an open house if it makes sense, and a deadline that creates urgency. I’ll review every offer with you in detail.
Coordination with your lawyer, final walkthrough management, and a smooth handover. You’re informed at every step.
Wide-angle, HDR-processed shots that highlight every room. The single biggest driver of online click-through.
1-2 minute walkthrough optimized for Instagram, Facebook, and YouTube. Shareable, memorable, conversion-driving.
Matterport 3D tour lets serious buyers walk through your home from anywhere — and pre-qualify themselves before booking.
Your listing syndicated everywhere buyers search. Optimized headline and description for maximum visibility.
Instagram and Facebook campaigns geo-targeted to Toronto buyers actively shopping in your price range.
Postcards to neighbours, premium brochures for open houses, and feature sheets that buyers actually keep.
Get a free, no-obligation valuation based on recent comparable sales in your neighbourhood. No pressure — just honest numbers.
Book a free, no-pressure call. We’ll talk through your goals and see if working together makes sense.
Commission is paid by the seller and typically structured as 2.5% to the listing brokerage plus 2.5% to the buyer’s agent. That covers everything: professional photography, video, MLS listing, marketing, showings, negotiation, and close coordination. We’ll go through your specific situation on our first call.
I pull comparable sales from the past 30-60 days, factor in current active competition, and consider the unique features of your home. Then I recommend a price designed for the strategy you want — fast sale, maximum bidders, or premium pricing. Pricing wrong is the most common reason homes sit on market.
It depends on the home. Empty or cluttered spaces almost always benefit from staging — even light staging (rented furniture for living/dining/primary bedroom) can lift sale price 3-5%. I’ll give you a candid recommendation based on what your home actually needs.
In a balanced market, expect 2-4 weeks. In a hot market, well-priced homes often sell in under 10 days. My average is around 18 days on market — but timing depends on price point, season, and how aggressively we want to price the listing.
If the home is your primary residence, no — the Principal Residence Exemption typically covers the entire gain. If it’s an investment property or you’ve used it as a rental, capital gains apply on a portion. Always check with your accountant — I can recommend tax professionals who specialize in Toronto real estate.
Spring and early fall are statistically the strongest seasons in Toronto. But “good time” depends on your circumstances and the local sub-market. Some neighbourhoods are sellers’ markets year-round, others have clear cyclical windows. We’ll look at your specific area and timeline together.
Start with a free home evaluation — no obligation, no pressure.
